DATE
16/09/2024
StyleHub
Services Provided:
End-to-End Web Redesign (Headless Shopify + Next.js)
AWS Cloud Optimization for Scalability
SEO & Conversion Rate Optimization (CRO)
Payment Security & PCI Compliance
Services
High-Performance Luxury Fashion Platform
Industry
E-Commerce / Luxury Retail
Project Duration
2 Months
Client Background
StyleHub sells premium apparel, accessories, and designer collaborations online. Despite strong brand recognition, they faced:
80% cart abandonment rate due to slow mobile performance.
Black Friday crashes (lost $500K+ in sales annually).
Poor Google rankings for high-value keywords like “luxury handbags”
Solutions and Results
Headless E-Commerce Redesign
Frontend
Next.js + Tailwind CSS (blazing-fast mobile UX)
Backend
Headless Shopify (for inventory/payments)
CMS
Sanity.io (for dynamic content)
Results
Mobile load time ↓ from 5s → 1.2s (Google Lighthouse score: 98)
Mobile conversions ↑ 70% in 3 months.
AWS Cloud Scalability
AWS Elastic Beanstalk (auto-scaling during traffic spikes).
CloudFront CDN (global low-latency delivery).
Redis caching for product pages.
Results
Zero downtime during Black Friday (handled 200K+ concurrent users).
Infrastructure costs ↓ 25% with reserved instances.
SEO & Content Strategy
Actions
Optimized 500+ product pages for “luxury [product] + [brand]” keywords.
Built editorial hub (“The Style Journal”) for organic traffic.
Fixed broken backlinks (Ahrefs DR ↑ from 45 → 68).
Results
#1 ranking for “designer handbags” (2,000+ monthly clicks).
Organic traffic ↑ 120% YoY.
Secure Checkout Overhaul
Security Upgrades
PCI-DSS Level 1 compliance.
Tokenized payments via Stripe + 3D Secure.
Bot protection (stopped 12K+ fraud attempts/month).
Results
0% fraud chargebacks post-launch.
Checkout completion rate ↑ 40%.